Wednesday, October 15, 2008

Apple Unveils Sleeker MacBook Laptops



(Fortune) -- Apple announced Tuesday a new line of MacBook laptops. Apple CEO Steve Jobs, unveiled two new MacBooks - a 15-inch model for $1,599 and a 13.3-inch model for $1,299.

As expected, Jobs also cut the price of its entry-level MacBook to $999 from $1,099, a partial concession to industry analysts who have been pointing to the success of lower-priced laptops in a more challenging economy.

Apple also announced a new MacBook Pro with a faster chip and a thin aluminum "unibody" shell, which is intended to make the notebook sturdier.

The MacBook Pro will cost $1,999 for a 15.4 inch model and $2,499 for one with more memory and a bigger hard drive. The price range remains the same as the previous MacBook Pros but investors expressed disappointment that Jobs did not cut the price of the MacBook by more than $100.

Mac computers are Apple's main - and increasingly important - source of revenue. line.

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